Δεν φτάνει που η ιαπωνική εταιρία είχε το καλύτερο τρίμηνο τους από το 2007 και μάλιστα κυρίως χάρη στις φωτογραφικές αλλά και το PS4…
Τώρα φαίνεται πως τα μέχρι στιγμής μοντέλα είναι προειδοποιητικές βολές για τις δύο Μεγάλες.
Sony will concentrate on full-frame cameras in the future. In the short run, we will target existing full-frame camera users and then attract those who use entry and mid-class models to upgrade their cameras in the long run, raising the popularity of full-frame cameras.
To do so, we plan to boost our presence in the professional market such as photo studios and wedding photography. Besides the stagnant growth of the camera market, the entry-class segment of the lens-interchangeable camera market is slowing down drastically.
We held a 59 percent share in the mirror-less camera market last year and have been the top seller of mirror-less cameras for the last five years, but we have never topped the gross lens-interchangeable camera market on a yearly basis. Our goal this year is to become the leader in this market for the first time.
Κατά δε το Koreatimes η Sony θα εστιάσει στην αγορά των full-frame και θα πάει πιο δυνατά και στις entry με mid-end mirror-less κάμερες.
