Μετά τις συνεργασίες της με τις Nikon – δίνει αισθητήρες, Zeiss, Olympus, και τώρα η ώρα της Hasselblad…

Μαθαίνουμε λοιπόν πως για την ανάπτυξη της Lunar mirrorless μηχανής της, η Hasselblad θα ενώσει τις δυνάμεις της με την ιαπωνική εταιρία.

Μαθαίνουμε πως:

Hasselblad and Sony usher in a ‘new dawn’ with a long-term partnership that will enable the high-end medium format camera manufacturer to diversify for the first time into new market segments.

Η σουηδική Hasselblad με το σύστημα της H System σε σύστημα medium format θα συνεργαστεί με την Sony Corporation για “new markets for photo enthusiasts and consumer digital imaging products”. Η Hasselblad θέλει να αναπτύξει νέες τεχνολογίες για “advanced mirrorless interchangeable lens cameras (a.k.a. compact κάμερες), και μετά νέα προϊόντα σε DSLR και compact μηχανές.

Ο Dr. Larry Hansen, Hasselblad Chairman και CEO είπε: “Following talks with Sony – the key player in the serious photographer and enthusiast market spaces – we are delighted to announce the emergence of a new dawn for Hasselblad. This partnership will enable us to access an area of the photographic sector, which we have never reached out to before, by tapping on Sony’s excellent state of the art technology and spirit of ground breaking innovation. Owning a Hasselblad, made in Sweden, will no longer be just a dream for many photographic enthusiasts.”

Ο κος Shigeki Ishizuka πρόεδρος του Sony Digital Imaging Business Group είπε: “This is a very exciting partnership because Hasselblad’s loyal customers with deep attachment to this prestigious photography brand get familiarised with Sony’s industry-leading camera technologies. We believe that we can further enhance our digital imaging development and manufacturing expertise through this partnership, so that we will be able to offer increasingly attractive products to our customers for years to come.”

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