Η τεράστια Sony, το 105 στο Fortune Global 500 (για το 2014) που έχει τα πάντα, από χημικά μέχρι κατασκευές και Hollywood αλλά και 140,000 άτομα κοιτά με άλλο μάτι ένα τμήμα της…
Λογικό, αφού δεν έχει παρά 8,000 άτομα στο τμήμα Sony Computer Entertainment – δηλαδή τα PlayStation. Στην ουσία λοιπόν το τμήμα Sony PlayStation θα στηρίξει όλη την εταιρία.
Τι είπε λοιπόν ο Shuhei “Shu” Yoshida στην PlayStation Experience στο Las Vegas; “Of course there’s pressure,It’s great that these days when we talk to Sony HQ people, they treat us like one of their key businesses.”
Και με τη δημοφιλία των PlayStation branded δημιουργιών αλλά και του PlayStation 4, η Sony έχει μια “huge change” για αλλαγή στο company focus: από τηλεοράσεις σε smartphones και συσκευές PlayStation.
“It’s quite a change of attitude, and the expectation is higher of course. But the understanding is better — they ask lots of good questions. Especially the new CFO, [Kenichiro] Yoshida-san (the same family name). He’s so great — he asks straightforward questions and tries to understand what are the most important things of each business. He’s making lots of changes along with Kaz [Hirai, Sony CEO]. Kaz and Yoshida-san are making lots of the changes that you’re talking about. And that really helps us to be recognized as the key area to invest for the future.”
“Hardware-wise, we have been showing the same version that we’ve been shipping to developers. But internally in Japan, we are working on new tech that we are extremely excited about. So we are watching closely the new things the Oculus guys show. And I’m very happy to hear the reactions from people who tried Crescent Bay, because we all kind of have the same understanding — about panels and latency, resolutions, tracking — that constitutes a great VR experience.
And the reaction that people are giving to Crescent Bay is very, very encouraging to think about what we could have you try. So we’ve made lots of progress, but we are waiting for the right time to replace what we are demonstrating. Still, the current version creates a good enough experience for people who try the current generation of VR. It’s evangelizing that we feel is so important to get more people to understand what could be possible.”
Με τα Morpheus και PlayStation η Sony έχει μια χρυσή ευκαιρία.
